The Basic Audience-Measurement Statistic for Television Is

question 89

Multiple Choice

The basic audience-measurement statistic for television is:

• A)GRP.
• B)TiVo factor.
• C)the rating point.
• D)frequency.
• E)share.

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Definitions:

Shareholders

Individuals or entities that own shares in a corporation, giving them ownership stakes and sometimes rights to dividends and to vote on corporate matters.

Uniform Partnership Act

A set of laws adopted by states that governs the formation, operation, and dissolution of partnerships.

Model Business Corporation Act

A set of model laws prepared to provide a standard for state corporation statutes and promote uniformity in business law among the states.

Express Agreement

A contract in which the terms and intentions of the parties are stated clearly, either orally or in writing.