A Media Research Department Today Could Do All of the Following

question 88

Multiple Choice

A media research department today could do all of the following functions EXCEPT:

• A)coordinating primary research data and analysis.
• B)gauging and anticipating media trends.
• C)supporting media planners.
• D)estimating audiences for new magazines or TV programs.
• E)determining the types of media that prefer receiving news releases rather than advertisements.

---

Definitions:

Child Grasps

The action or capability of a child to physically hold objects or conceptually understand ideas.

Palm

The inner surface of the hand from the wrist to the base of the fingers, or a type of tree known for its long, flexible stems and leafy fronds.

Visual Acuity

The clarity or sharpness of vision, usually measured as the ability to discern letters or numbers at a specified distance according to a standardized chart or test.

Newborn

An infant who is within hours, days, or up to a few weeks old, particularly during the initial period immediately after birth.