Which of the Following Is NOT Considered a Trend That

question 50

Multiple Choice

Which of the following is NOT considered a trend that challenges media planners to adapt and reassess their planning and buying activities?

• A)engagement
• B)creativity
• C)flighting
• D)convergence
• E)interactivity

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Definitions:

Inventories

The complete list of items such as products, goods in production, or materials that a company holds, intended for sale or use in the production process.

Current Liabilities

Short-term financial obligations that are due within one fiscal year or the operating cycle of a business, whichever is longer.

Cash at Bank

The amount of liquid assets or cash that a company or individual has deposited in a banking institution.

Net Income

The total earnings of an organization after subtracting all expenses, taxes, and costs from its total revenue.