The Summary Phase of a Media Plan Focuses on Justification

question 18

Multiple Choice

The summary phase of a media plan focuses on justification that includes:

• A)measuring results against ad goals.
• B)measuring budgetary objectives against placements.
• C)measuring national demographics against your target audience.
• D)measuring the value of a good product demonstration.
• E)measuring the significance.

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Definitions:

Positive Terms

Words or expressions associated with good, beneficial, or desirable qualities, often conveying optimism or favorable outcomes.

Loss-framed Appeal

A persuasive message that emphasizes the potential losses or negative outcomes that can result from failing to adopt a behavior or stance.

Downside

The negative aspect or disadvantage of a situation or decision.

Behavior's Consequences

The outcomes or results that follow an individual's actions, which can influence future behavior.