Which of the Following Is NOT True About Ad Design

question 20

Multiple Choice

Which of the following is NOT true about ad design and placement in a magazine?

• A)Type style and font size can significantly increase readership.
• B)Covers are the most expensive positions in most magazines.
• C)Four-color ads are worth the additional cost in terms of attention and readership.
• D)Two-color ads fail to add to reader attention levels and are not worth the additional expense.
• E)Position doesn't add value to an advertisement.

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Definitions:

Storage

The action or method of keeping something for future use, typically in a warehouse or other depository.

Handling

The process of managing, controlling, or dealing with something, often with care.

Vital Signs

Measurements of the body's most basic functions, including body temperature, pulse rate, respiration rate, and blood pressure, used to assess the general physical health of a person.

Blood Pressure

The pressure of circulating blood on the walls of blood vessels, a critical measure of heart and vascular health.