The Formula for Comparing Costs Among Media with Different Circulation

question 77

Multiple Choice

The formula for comparing costs among media with different circulation considers:

• A)weight of air time x number of vehicles chosen.
• B)(ad cost x 1,000)divided by circulation.
• C)(ad cost x 100)divided by circulation.
• D)numbers of exposure divided by (ad costs x 100).
• E)circulation divided by (ad cost x 1000).

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Definitions:

Token Economy

A behavior modification system that uses tokens as reinforcement for desired behaviors, which can be exchanged for various rewards.

Drug Therapy

The treatment of disease or symptoms by administering medication that has been clinically proven to have beneficial effects.

Institutionalized Patients

Refers to individuals who are living in and receiving treatment in a hospital, psychiatric facility, or correctional institution for long periods.

Operant Conditioning

An instruction method that manipulates the intensity of behaviors through encouragement or inhibitory measures.