By Combining Various Media, a Cell Phone Company Could Take

question 15

Multiple Choice

By combining various media, a cell phone company could take advantage of which of the following effects, having greater communication impact on its audience than just from the sum of each vehicle chosen?

• A)synergistic effect
• B)qualitative effect
• C)dispositional effect
• D)creative effect
• E)digitations effect

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Definitions:

Composition

The fallacy of inferring that a whole has a property merely because its parts have that property.

Division

A fallacy where one assumes that what is true of a whole must also be true of its parts.

Hindus

Represents individuals who follow Hinduism, one of the world's oldest religions, which is rich in rituals, philosophies, and the worship of numerous gods and goddesses.

Hasty Generalization

Drawing a broad conclusion from a small sample or isolated instances.