Interactivity Is Tied to Technology That Will Allow Consumers to Bypass

question 62

True/False

Interactivity is tied to technology that will allow consumers to bypass traditional media and marketing channels.

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Definitions:

Teleprospecting

The process of making phone calls to potential customers to qualify them as leads, often prior to further sales efforts.

Cold Canvassing

A direct sales technique that involves approaching potential customers without prior contact or lead, often through door-to-door visits or telephone calls.

Direct-Mail Prospecting

The process of sending promotional materials or correspondence through postal mail to potential customers as a method of generating leads.

Automotive Trade Show

An industry-specific event that brings together members of the automotive sector to showcase and discuss the latest vehicles, parts, and technologies.