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Which is NOT a point made by OAAA about designing outdoor advertising?
Q36: A competent media planner would look increasingly
Q38: To make an effective radio buy, you
Q40: Another term used for the mail house
Q62: The optimum number of words in a
Q72: List and discuss six steps that newspapers
Q74: _ is determined by the positioning of
Q76: Describe three types of transit advertising and
Q77: Discuss the respondent classifications used by the
Q80: In this kind of concept test, a(n)_
Q92: Research indicates that an emotional approach works