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In recent years, which of the following media have NOT influenced new ways to view the media function and media buying?
Owner's Capital Account
An equity account representing the total investment of the owner in the business, including initial contributions and subsequent earnings, minus any withdrawals.
Asset Account
Accounts used in accounting to track the value of economic resources owned or controlled by an entity which can provide future benefits.
Trial Balance
A report that lists the balances of all ledger accounts at a specific point in time, used to verify the equality of debits and credits.
Debit Column
The left-hand column in an account or financial statement where debits are recorded, typically representing increases in assets or expenses and decreases in liabilities or equity.
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