In Response to Direct Mail, Newspapers Started to Offer Advertisers

question 55

Multiple Choice

In response to direct mail, newspapers started to offer advertisers the opportunity to have their advertising delivered with the paper to specific zip codes. These are:

• A)circular inserts.
• B)preprinted inserts.
• C)zoned ROP inserts.
• D)zipped distribution inserts.
• E)zoned distribution preprints.

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Definitions:

Gender

A concept that refers to the roles, behaviors, activities, expectations, and societal norms associated with being male or female.

Moratorium

A period of delay or suspension of activity; in developmental psychology, it refers to a period where individuals are not making any significant decisions regarding their personal identity.

Identity Statuses

The various configurations of identity development in adolescents and adults as theorized by psychologists, including stages of exploration and commitment.