Claritas Corporation Developed an Innovative Method of Segmenting Markets on a Multivariable

question 17

Multiple Choice

Claritas Corporation developed an innovative method of segmenting markets on a multivariable basis called:

• A)Claris Works.
• B)PRIZM.
• C)Clarity Rating.
• D)SEGMARK 3.0.
• E)GEOCLICK.

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Definitions:

Clarify

To make a statement or situation less confused and more comprehensible.

Rhabdomyosarcoma Tumor

A malignant tumor associated with muscle tissue, most commonly occurring in children and presenting challenges for treatment.

Ecchymosis

The medical term for a subcutaneous purplish patch larger than a petechia, commonly called a bruise, caused by bleeding under the skin.

Abdominal Mass

A lump felt in the abdomen that may be caused by a variety of medical conditions, ranging from benign cysts to cancers.