During the Era When Mass Circulation Magazines and Network TV

question 76

Multiple Choice

During the era when mass circulation magazines and network TV were dominant, the most common measure of efficiency was determined by using:

• A)the cost per hundred formula (CPH).
• B)the last in, first out formula (LIFO).
• C)the first in, first out formula (FIFO).
• D)the cost per thousand formula (CPM).
• E)the cost per thousand interested formula (CPMI).

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Definitions:

Informative

Characterized by providing useful or interesting information.

Sole Proprietorship

A business structure in which one individual owns and operates the business, responsible for all its debts and liabilities.

State Tax Registration

The process by which a business or individual registers with a state authority to collect, report, and remit taxes as required by law.

Liability

Legal responsibility or obligation, especially for debts or damages.