By Combining Various Media, a Cell Phone Company Could Take

question 15

Multiple Choice

By combining various media, a cell phone company could take advantage of which of the following effects, having greater communication impact on its audience than just from the sum of each vehicle chosen?

• A)synergistic effect
• B)qualitative effect
• C)dispositional effect
• D)creative effect
• E)digitations effect

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Definitions:

Two-Way Symmetrical Model

A concept in public relations that emphasizes mutual understanding and dialogue between an organization and its publics rather than one-way persuasion or transmission of messages.

Corporate Communications

The management function responsible for overseeing and facilitating communication within an organization and between the organization and its external stakeholders.

Organizational Branding

The process of developing and promoting a distinct identity and image for a business or organization in the mind of the target market.

Global Competition

The dynamic and competitive relationship among companies and countries around the world for market share, technological advances, and workforce talent.