________ Is the Length of Time a Campaign Runs or the Length

question 37

Short Answer

________ is the length of time a campaign runs or the length of time that reach and frequency are measured.

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Definitions:

Distributive Justice

The perceived fairness in the allocation of resources or rewards among individuals or groups within a society or organization.

Procedural Justice

The fairness of the processes that lead to outcomes, affecting perceptions of fairness in organizational decisions.

Organizational Citizenship Behaviour

Voluntary actions of employees that contribute to the overall culture and function of the organization but are not part of their formal job requirements.

Proactive Behaviour

Actions taken by individuals to affect change in their environment, including anticipating and preventing problems or making the most of opportunities.