One of the Key Questions That Might Be Considered in Weighting

question 38

Multiple Choice

One of the key questions that might be considered in weighting the CPM is:

• A)Will the length of copy provide more exposure?
• B)Will the relative higher expense of radio spots increase the quality of exposure?
• C)Does the first exposure have the same or greater value than subsequent exposures?
• D)Will the BDI effect mitigate the coverage?
• E)Will the involvement of the planner increase the CPI?

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Definitions:

Opportunity Cost

Opting out from potential positive gains from different opportunities by making a single choice.

Writing Programs

The process of creating a sequence of instructions to enable a computer to perform a specific task.

Making Sunglasses

The process or industry involved in designing, producing, and marketing sunglasses, which are protective eyewear designed to prevent bright sunlight from damaging or discomforting the eyes.

Comparative Advantage

The proficiency of an individual, enterprise, or nation in producing a good or service at a lower opportunity cost than that of its competitors.