Characteristics of the Rating-Point System Do NOT Include

question 57

Multiple Choice

Characteristics of the rating-point system do NOT include:

• A)is a way for an advertiser to measure coverage based on the potential of the market.
• B)is calculated usually as the program audience divided by total TV households.
• C)is a percentage of individuals divided by a specific target segment rather than households.
• D)is calculated usually as the total TV households divided by the number of individuals in it.
• E)is an indication that a rating of 12 for a program is 12% of all households in a particular area, with a TV set tuned to a particular station.

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Definitions:

Emile Durkheim

A founding figure in the discipline of sociology, known for his contribution to the understanding of social order, social solidarity, and the function of religion in society.

Social Integration

The process by which individuals or groups are incorporated into the social structure, achieving a sense of belonging and participation in societal activities.

Industrial Revolution

A period of major industrialization that occurred during the late 1700s and early 1800s, resulting in significant technological, economic, and social changes.

Sociologists

Scholars and professionals who study social life, social change, and the social causes and consequences of human behavior.