The Formula for Gross Rating Points Is

question 15

Multiple Choice

The formula for gross rating points is:

• A)R x F = GRP.
• B)R + F = GRP.
• C)R / F = GRP.
• D)(R x F)/G = GRP.
• E)R + F/S = GRP.

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Definitions:

Content Component

The specific elements or subjects that make up the substance or material of a program, course, or educational material.

Affiliated-individuation

A developmental process combining the need for close relationships with the need for personal independence and identity.

Personal Individuation

The process of developing a distinct and unique identity, separating oneself from the collective identity of a group.

Self-preservation

A basic instinct in all beings to protect themselves from harm and to maintain their health and well-being.