If the Information on the Top 10 National Spot Radio

question 49

Multiple Choice

If the information on the top 10 national spot radio advertisers in 2009 was any indication, the largest category of radio advertisers is:

• A)large circulations newspapers.
• B)telecommunication companies.
• C)automobile companies.
• D)pharmaceutical companies.
• E)personal service companies.

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Definitions:

Distribution Resource Planning

A method used in business logistics management for planning orders within a supply chain, to ensure that distribution is completed efficiently and inventory levels are kept optimal.

Time-Phased Stock

Inventory planning and control approach that accounts for changes in demand and supply over different time periods, often used in material requirements planning (MRP).

Distribution Network

The interconnected group of storage facilities and transportation systems that move goods from manufacturers to consumers.

System Nervousness

Frequent changes in an MRP system.