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Limits related to using the GRP system include:
Q3: Newspaper purists say USA Today lacks:<br>A)focus.<br>B)management resources.<br>C)relevant
Q5: Discuss the primary reasons a national advertiser
Q60: Discuss why readership is such an important
Q61: Which of the following would NOT be
Q68: Electrical impulses broadcast by radio are called
Q74: If a planner and buyer want to
Q82: The holistic approach that Ogilvy & Mather
Q90: Media planning is so key to effective
Q93: One of the most sophisticated geodemographic tools
Q104: Media planners have added the role of