In Negotiations, Many Media Planners Today Look for a Variety

question 9

Multiple Choice

In negotiations, many media planners today look for a variety of options to reach particular target markets, including:

• A)syndication.
• B)the Internet.
• C)cable.
• D)network time.
• E)scatter buys.

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Definitions:

Society Condones

Society condones refers to the broader social acceptance or tolerance of certain behaviors, activities, or ideas, even if they may be considered immoral or illegal by some standards.

Patriarchy/Male Dominance

A social system in which men hold primary power, dominating in roles of political leadership, moral authority, social privilege, and control of property.

Aggression

A pattern of behavior aimed at harming or hurting others, either physically or psychologically.

Privilege

A special right, advantage, or immunity granted or available only to a particular person or group of people.