Primary Reasons for Spot Buys Include All of the Following

question 28

Multiple Choice

Primary reasons for spot buys include all of the following EXCEPT:

• A)provides businesses with national or even distribution outlets as a way to gain rating points.
• B)provides a means to avoid waste circulation incurred by network television for businesses with less than national or uneven distribution outlets.
• C)allows network advertisers to provide additional GRPs in markets with greatest sales potential.
• D)allows national buyers opportunities to support retailers by providing localization for special marketing circumstances.
• E)allows advertisers to control for uneven network ratings on a market-by-market basis.

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Definitions:

Status Quo Bias

The tendency to avoid making a decision.

Irrational Behavior

Actions or decisions that contradict logic or reasoning, often deviating from expected or standard behavior.

Overconfidence

A cognitive bias where an individual overestimates their own ability, knowledge, or control over events.

Opportunity Costs

The cost of forgoing the next best alternative when making a decision, representing the benefits one misses out on when choosing one option over another.