The Challenge to Create a Picture with Few Words for People

question 68

Multiple Choice

The challenge to create a picture with few words for people in fast-moving traffic to see at a distance is tough enough, but the ultimate challenge for outdoor advertising is to:

• A)meet all those unique requirements of the medium in a way that moves customers to buy a product or service.
• B)find the ideal location for the vehicle.
• C)do so cheerfully.
• D)deliver value to the marketplace and advertiser simultaneously.
• E)appeal to multicultural and multilingual markets on a single board.

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Definitions:

Glaucoma

A group of eye conditions that damage the optic nerve, often due to abnormally high pressure in the eye, leading to vision loss if untreated.

Myopia

A condition of the eyes where close objects appear clearly, but distant ones do not, commonly known as nearsightedness.

Sty

An infection of the sebaceous glands at the base of the eyelashes, resulting in a painful, red swelling on the eyelid.

Retinal Detachment

A serious eye condition in which the retina at the back of the eye pulls away from its normal position, potentially leading to blindness if not promptly treated.