Factors That Make Cable So Attractive to Advertisers Include All

question 48

Multiple Choice

Factors that make cable so attractive to advertisers include all of the following EXCEPT:

• A)outstanding, ever-increasing, award-winning programming.
• B)strong summer season.
• C)ability to target audiences.
• D)low cost.
• E)opportunities for local and spot cable advertising.

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Definitions:

Stagnation

A period of little or no growth, development, or progress.

Ego Integrity

A sense of unity in one’s identity and values, often discussed as an achievement in older adulthood according to Erikson’s psychosocial stages.

Life Review

A process often occurring in later adulthood, where individuals reflect on past experiences and evaluate them, sometimes in therapeutic contexts.

Elderly Person

An individual of advanced age, typically someone who is retired from work and over the age of 65.