Characteristics of the Rating-Point System Do NOT Include

question 57

Multiple Choice

Characteristics of the rating-point system do NOT include:

• A)is a way for an advertiser to measure coverage based on the potential of the market.
• B)is calculated usually as the program audience divided by total TV households.
• C)is a percentage of individuals divided by a specific target segment rather than households.
• D)is calculated usually as the total TV households divided by the number of individuals in it.
• E)is an indication that a rating of 12 for a program is 12% of all households in a particular area, with a TV set tuned to a particular station.

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Definitions:

Rigidity

The quality of being unable to bend or be forced out of shape; applied to organizations, it often refers to the inflexibility in rules, procedures, and management.

Flexibility

The capacity to adapt to new, different, or changing requirements and conditions.

Tactical Planning

Short-term, detailed planning that focuses on achieving specific goals or objectives within a limited timeframe.

Mitigation Planning

A strategic approach to lessen the severity and impact of potential risks and disasters on a project or organization.