Because Advertisers Schedule a Package of Spots in a Number

question 60

Multiple Choice

Because advertisers schedule a package of spots in a number of programs and/or during specific dayparts, they determine the weight of the schedule by using:

• A)frequency.
• B)RPG.
• C)ratings.
• D)GRP.
• E)reach.

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Definitions:

Aggregate Supply

The total supply of goods and services that firms in a national economy plan on selling during a specific time period.

Equilibrium GDP

The level of Gross Domestic Product at which total production equals total spending, indicating a state of economic balance without tendency to change.

Full-employment Level

signifies an economic condition where all who are able and willing to work at current wage rates have employment opportunities.

National Debt

The entirety of funds that a country's governmental body has taken on as debt through several mechanisms.