Major Advertisers Consider a Network That Has Reached 70 Percent

question 13

Multiple Choice

Major advertisers consider a network that has reached 70 percent potential coverage as:

• A)a bad risk for clearance fees.
• B)a crucial indicator of financial success for a smaller network.
• C)a national program worth their consideration.
• D)worthy of their slotting fees.
• E)a network's secondary concern.

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Definitions:

Rental

A leasing agreement where an asset is leased out by the owner to another party in exchange for payment.

Royalties

Payments made to authors, artists, or other creators for the use or sale of their original work.

Copyrighted Material

Intellectual property that is protected by copyright law, which gives the creator exclusive rights to use and distribute their work.

Deductible Loss

A financial loss that can be subtracted from income for tax purposes, reducing the taxable income and thus the tax liability.