Primary Reasons for Spot Buys Include All of the Following

question 28

Multiple Choice

Primary reasons for spot buys include all of the following EXCEPT:

• A)provides businesses with national or even distribution outlets as a way to gain rating points.
• B)provides a means to avoid waste circulation incurred by network television for businesses with less than national or uneven distribution outlets.
• C)allows network advertisers to provide additional GRPs in markets with greatest sales potential.
• D)allows national buyers opportunities to support retailers by providing localization for special marketing circumstances.
• E)allows advertisers to control for uneven network ratings on a market-by-market basis.