One Major New Twist Favoring Advertisers When They Are Negotiating

question 99

True/False

One major new twist favoring advertisers when they are negotiating with networks is "make-goods," which guarantee a cash refund should the network fail to deliver on the specific agreed-on cost per rating point.

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Definitions:

Revision

The process of altering, editing, or updating a document, text, or legislation to correct mistakes or make improvements.

Chapter 13

A section of the U.S. Bankruptcy Code allowing individuals with a steady income to reorganize their debts and pay them off over time.

Debts

Money, goods, or services owed by one party to another under the terms of a contract or agreement.

Garnishments

A legal process whereby a creditor can collect what a debtor owes by requiring a third party to turn over the debtor’s property or wages.