List and Explain the Three Criteria Clients and Advertising Agencies

question 80

Essay

List and explain the three criteria clients and advertising agencies apply to determine whether, and to what extent, they will use network television spots. Why are these criteria relevant to decision makers?

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Definitions:

Intelligence Quotient

A measure of a person's intellectual abilities in relation to the average performance of others in their age group.

Deviation Scores

Statistical measures that indicate the difference between an observed value and the mean of a dataset, showing how far from the "normal" a particular value lies.

Normal Distribution

A bell-shaped distribution of data where most values cluster around a central mean or average value.

Mental Age

An estimate of an individual's level of cognitive development compared to others, based on performance in intelligence tests.