The Future of the Radio Medium That Delivers More Personalized

question 64

Multiple Choice

The future of the radio medium that delivers more personalized and specialized programming is quite bright, except for the fact that:

• A)local stations won't survive satellite.
• B)local stations won't survive internet systems.
• C)transmission options are so limited.
• D)advertisers may not fully use the new technological options.
• E)further government restrictions on ownership will constrict growth.

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Definitions:

Demand Curve

The demand curve is a graphical representation that displays the relationship between the price of a good or service and the quantity demanded by consumers at varying price levels.

Unitary Elasticity

A situation in which the quantity demanded or supplied of a good changes by the same percentage as the change in price.

Demand Curve

A graphical representation of the relationship between the price of a good or service and the quantity demanded for a given period, typically showing a downward slope.

Elastic Demand

A situation where the demand for a product is sensitive to price changes.