A Competent Media Planner Would Look Increasingly at Network Radio

question 36

Multiple Choice

A competent media planner would look increasingly at network radio to:

• A)double the amount of dollars spent so they reach $28 billion.
• B)extend reach to working men and light users of other media.
• C)build greater brand awareness through inexpensive additional frequency to prime target audiences.
• D)act as the primary vehicle for a campaign.
• E)extend reach to working women and light users of other media.

---

Definitions:

Primary Care Service

Healthcare services that provide patients with their first point of contact in the healthcare system, addressing a wide range of health concerns.

Childhood Immunizations

Vaccinations given to children to protect them against serious and potentially fatal infectious diseases.

Wound Care

The process of promoting the healing of a wound by cleaning, protecting, and observing for signs of infection.

Activities of Daily Living

Routine tasks that people do every day without assistance, including eating, bathing, dressing, toileting, and moving around.