One of the Drawbacks to Radio Is

question 22

Multiple Choice

One of the drawbacks to radio is:

• A)its audiences are so small that you must make numerous buys to achieve acceptable frequency and reach.
• B)its ability to target narrow audience segments.
• C)supplemental media value at a much higher cost than all other media.
• D)the technical problem of broadcast static.
• E)abundance of confusing audience research.

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Definitions:

Goal Commitment

The determination and dedication an individual shows towards achieving their set objectives.

Feedback

Information provided about the result of an action or process, used as a basis for improvement.

Cognitive Reevaluation

Involves changing the way one thinks about a situation in order to alter its emotional impact.

Perceived Inequity

A feeling of unfairness experienced when individuals perceive that their ratio of efforts to rewards does not align with those of others.