Among the Downsides to Use of Direct Response in Marketing

question 7

Multiple Choice

Among the downsides to use of direct response in marketing is:

• A)difficulty in building an ongoing relationship with primary targets impossible to reach through traditional media.
• B)difficulty in personalizing messages.
• C)difficulty of pinpointing prospects on a demographic basis.
• D)high cost per contact.
• E)difficulty in pinpointing prospects on a geographical basis.

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Definitions:

Probability

The chance or likelihood that an event will happen, quantified as a number between 0 (impossible) and 1 (certain).

Biased Coin

A modified or manipulated coin which does not have an equal probability of landing on heads or tails, thus influencing the outcome of a flip.

Probability

The likelihood of an event happening is measured on a scale from 0 to 1, where 0 equals no chance of occurring and 1 denotes definite occurrence.

Normal Model

A type of statistical distribution that is symmetric and bell-shaped, representing the distribution of many types of data; commonly known as the normal distribution.