Which P in the Five New Ps of Marketing Did

question 23

Multiple Choice

Which P in the five new Ps of marketing did Saturn use to move its cars into the consumer's mindset?

• A)paradigm
• B)placement
• C)price
• D)prospect
• E)possession

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Definitions:

Breach of Contract

The violation of any agreed-upon terms and conditions in a binding contract without lawful excuse.

Remedies

Legal means or methods used to enforce a right or compensate for an injury or harm.

Nominal Damages

Small monetary compensation awarded by a court where a legal wrong occurred, but no substantial harm was suffered.

Specific Performance

A legal remedy where the court orders a party to perform their obligations under a contract, rather than paying damages.