In Response to Direct Mail, Newspapers Started to Offer Advertisers

question 55

Multiple Choice

In response to direct mail, newspapers started to offer advertisers the opportunity to have their advertising delivered with the paper to specific zip codes. These are:

• A)circular inserts.
• B)preprinted inserts.
• C)zoned ROP inserts.
• D)zipped distribution inserts.
• E)zoned distribution preprints.

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Definitions:

Fair Market Value

Fair Market Value is the estimated price at which an asset would change hands between a willing buyer and seller, neither being under compulsion to buy or sell and both having reasonable knowledge of the relevant facts.

Book Value

The value of an asset according to its balance sheet account balance, calculated by subtracting accumulated depreciation from the asset's original cost.

Boot

Additional cash or property included in a transaction to even out a trade or exchange of dissimilar assets.

Depreciated

Refers to the reduction in the value of an asset over time due to wear and tear or obsolescence.