This Allows National Advertisers to Purchase Space in Multiple Major

question 54

Multiple Choice

This allows national advertisers to purchase space in multiple major U.S. newspapers, preparing one ad that will be accepted by all of them.

• A)display advertising
• B)the SAU
• C)co-op advertising
• D)open rate discounts
• E)make-up ads

---

Definitions:

Creditor Beneficiary

A third party that benefits from a contract, particularly in contexts where the promisee's intention is to pay a debt to the beneficiary.

Promisor Directly

Pertains to the person who has made a promise or commitment being the one to fulfill that obligation without intermediaries.

Obligee

The individual or entity that is entitled to receive a benefit or payment in a contractual agreement.

Original Parties

The initial entities or individuals who are directly involved in a legal agreement or contract.