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Although the number of newspaper readers is declining, newspapers are strong among college graduates and households with incomes in excess of $100,000.
Q9: In direct response, the objective of _
Q25: The need for product demonstration or use
Q30: Market research indicates that readers do NOT
Q32: Integrated marketing has been called _ marketing,
Q32: While newspapers' portability and convenience have kept
Q33: With fewer retail advertisers, the trend in
Q35: Using VALS typology, advertisers can do all
Q66: The _ digitizes all incoming signals and
Q75: The key to CRM and to fully
Q84: What nontraditional advertising vehicles are retail chains