The Need for Product Demonstration or Use of a Simple

question 25

Multiple Choice

The need for product demonstration or use of a simple versus complex message approach is something examined in which phase of the media plan?

• A)media strategy
• B)media scheduling
• C)marketing analysis
• D)justification
• E)promotional strategy

---

Definitions:

Expected Capital Gains Yield

The forecasted price appreciation on an investment or asset, typically expressed as an annual percentage.

Constant Growth Model

A method to value a stock by assuming that dividends grow at a constant rate indefinitely.

Capital Gains

The profit earned from the sale of a capital asset, such as stocks, bonds, or real estate, where the sale price exceeds the purchase price.

Dividend Growth Rate

The annualized percentage rate of growth of a company's dividend payments.