Which of the Following Is One of the Major Findings

question 96

Multiple Choice

Which of the following is one of the major findings from market research conducted for newspapers?

• A)Although advertisers think newspaper are the most economical means to reach a mass audience, especially on the local level, they are replacing it with direct mail and other forms of promotion like product sampling.
• B)Advertisers are replacing newspaper ads with direct mail and sampling.
• C)Readers would prefer to gain information from a single medium in the interest of time.
• D)They maintain their reputation for integrity and prestige as sources of editorial and advertising information.
• E)Readers obtain information from a number of media.

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Definitions:

Instrument

A formal legal document that serves as evidence of a fact or a right, and can include negotiable instruments in financial transactions.

Payable On Demand

A financial term referring to a debt or obligation that must be paid or fulfilled whenever the lender or beneficiary demands.

Numerical

Relating to numbers, or expressed or represented by numbers.

Written Amounts

Quantitative figures or values that are documented or recorded in written form, especially in financial transactions.