Which of the Following Is NOT True About Ad Design

question 20

Multiple Choice

Which of the following is NOT true about ad design and placement in a magazine?

• A)Type style and font size can significantly increase readership.
• B)Covers are the most expensive positions in most magazines.
• C)Four-color ads are worth the additional cost in terms of attention and readership.
• D)Two-color ads fail to add to reader attention levels and are not worth the additional expense.
• E)Position doesn't add value to an advertisement.

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Definitions:

Competitive Behavior

Actions taken by companies or individuals to gain an advantage in the market, often through innovation, market strategy, or efficiency improvements.

Robinson-Patman Act

A 1936 law intended to prevent anticompetitive practices by producers, specifically price discrimination that could harm competition.

Sherman Act

A landmark federal statute passed in 1890 aimed at maintaining competition among businesses by prohibiting monopolies, cartels, and other forms of monopolistic practices.

Unreasonably Restrain

To limit someone's freedom to act or move in a manner that is excessive or beyond what is considered reasonable.