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Among the following publications, which is NOT considered a trade publication?
Q9: In the 1980s, the percentage of all
Q24: The major application of psychology for advertising
Q26: Unlike TV, radio maintains consistent listening patterns
Q41: Ironically, the newspaper industry supports co-op advertising
Q42: The basic or open rate for a
Q45: Given the budget restraints most advertisers have,
Q73: The dominant type of radio in terms
Q85: Compare and contrast the terms full coverage
Q87: After all is said and done, most
Q91: Which of the following is NOT a