Describe How Size, Color, Placement, and Format Affect the Decisions

question 12

Essay

Describe how size, color, placement, and format affect the decisions an agency must make when recommending placing advertisements in a magazine.

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Definitions:

Liquidating Dividend

A type of payment made by a corporation to its shareholders during its liquidation or dissolution, often representing the return of capital rather than profit.

Special Dividend

A one-time payment made by a company to its shareholders, often issued in response to exceptionally strong earnings or when a large amount of excess cash is on hand.