Because of Large Numbers of Specialized Magazines, It Is Difficult

question 4

Multiple Choice

Because of large numbers of specialized magazines, it is difficult for an advertiser:

• A)to find a single magazine that reaches a majority of the market segment.
• B)to find magazines that cater to the targeted audience.
• C)to justify placement that enhances brand awareness based on its design and use of graphics.
• D)to reach a single selected niche.
• E)to break through the clutter.