After a Media Planner Is Satisfied a Magazine Can Successfully

question 62

Multiple Choice

After a media planner is satisfied a magazine can successfully perform the required communication task, the next question is:

• A)What is the shelf life of the magazine ad?
• B)Can it reach the specific targeted audience?
• C)What are the demographic editions?
• D)How will the creative be just right and stimulate high levels of audience involvement?
• E)What will be the short rate if the number of advertisements is later reduced?

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Definitions:

Caregiver

An individual responsible for providing physical and emotional care to someone who is unable to look after themselves due to age, illness, or disability.

Secure Base

A concept in attachment theory referring to the emotional and physical safety provided by a caregiver, enabling individuals to explore and interact with their environment confidently.

Harry Harlow

A psychologist known for his research on maternal separation, dependency needs, and social isolation experiments on rhesus monkeys.

Attachment

An emotional bond that forms between individuals, critical to personal development and psychological health.