Which of the Following Characteristics of Magazines Might Discourage a Media

question 77

Multiple Choice

Which of the following characteristics of magazines might discourage a media planner from buying magazine space?

• A)poor interaction between vehicle and readers
• B)the lack of local, regional, or geographic emphasis
• C)the long closing dates as well as the high cost, on a CPM basis
• D)the lack of ability to segment markets
• E)reduced frequency, despite the lower cost