Which of the Following Is NOT an Appealing Feature of Cross-Media

question 94

Multiple Choice

Which of the following is NOT an appealing feature of cross-media buys for national advertisers?

• A)provides extended reach
• B)complementary nature of TV and magazines to reach segments of the general public
• C)provides welcomed variety in advertising themes
• D)allows for creative executions
• E)annoys heavy users of other media

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Definitions:

Torsion

The twisting of the visceral mass characteristic of gastropod mollusks.

Radula

A rasplike structure in the digestive tract of chitons, snails, squids, and certain other mollusks.

Annelids

A phylum of invertebrate worms known as segmented worms, which includes earthworms, leeches, and polychaetes.

Segmented Body

The body plan characteristic of certain organisms, including arthropods and annelids, where the body is divided into segments.