A Competent Media Planner Would Look Increasingly at Network Radio

question 36

Multiple Choice

A competent media planner would look increasingly at network radio to:

• A)double the amount of dollars spent so they reach $28 billion.
• B)extend reach to working men and light users of other media.
• C)build greater brand awareness through inexpensive additional frequency to prime target audiences.
• D)act as the primary vehicle for a campaign.
• E)extend reach to working women and light users of other media.

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Definitions:

Child Psychopathology

The study of mental disorders and behavioral problems in children and adolescents.

Anna Freud

A psychoanalyst known for her work with children and contributions to ego psychology.

Melanie Klein

A psychoanalyst known for her work in child psychology and psychoanalytic theory, particularly for her theories on object relations.

Psychoanalytic Therapy

A therapeutic approach that aims to explore unconscious conflicts and desires, based on Freudian theories of psychoanalysis.