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Describe a focus group, its value to clients in marketing and advertising research, and some criticisms about this research method.
Cognitive Dissonance
A psychological discomfort experienced when holding two or more contradictory beliefs, ideals, or values.
Health Problems
Various physical or mental conditions that impair an individual's normal functioning or well-being.
Smoking
The act of inhaling and exhaling the smoke of burning tobacco or other substances, often associated with habit or addiction.
Cognitive Dissonance
A psychological conflict resulting from incongruous beliefs and attitudes held simultaneously.
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