Examlex
GRP levels in markets of different size cannot be compared, except as a measure of advertising weight and intensity.
Placebo Control Group
A group in experimental research receiving a placebo or sham intervention, used to compare against the group receiving the actual intervention to measure its effect.
Manipulation Checks
Procedures used in experimental research to verify that the manipulations of independent variables have the intended effect on participants.
Salience
The quality of being particularly noticeable or important; in research, it refers to features that stand out and are likely to influence perceptions and behaviors.
Ecological Validity
The extent to which the findings of a study are applicable and relevant to real-life settings.
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